Publication
Yang, Z., Yang,
C., Lu, C., Wang, F., & Zhou, W. (2023). Diffusion between groups:
the influence of social brokers on content adoption in social networks. European
Journal of Marketing, 57(4), 1039-1067.
Yang, Z., Cao, X., Wang, F., & Lu,
C. (2022). Fortune or Prestige? The effects of content price on sales and
customer satisfaction. Journal of Business Research, 146,
426-435.
Cao, X., Yang, Z., Wang, F., Lu,
C., & Wu, Y. (2022). From keyword to keywords: the role of keyword
portfolio variety and disparity in product sales. Asia Pacific Journal of
Marketing and Logistics, 34(6), 1285-1302.
Wu, Y., Lu, C., Yan, J.,
Chu, X., Wu, M., & Yang, Z. (2021). Rounded or angular? How the physical
work environment in makerspaces influences makers’ creativity. Journal of
Environmental Psychology, 73, 101546.
Lu, C., & Du, R. Y.
(2020). Click-Through behavior across devices in paid search advertising: why
users favor top paid search ads and are sensitive to ad position change. Journal
of Advertising Research, 60(4), 394-406.
Yang, Z., Wu, Y., Lu, C.,
& Tu, Y. (2020). Effects of paid search advertising on product sales: a
Chinese semantic perspective. Journal of Marketing Management,
36(15-16), 1481-1504.
Ray, I., & Lu, C.
(2018). Service quality and share-of-wallet as predictors of loyalty: Examining
the intermediating impact of satisfaction, trust, and commitment in the retail
industry. Journal of Marketing Development and Competitiveness,
12(4), 112-125.