Welcome to my Website. I am an Associate Professor in the Department of Marketing at Pace University’s Lubin School of Business. My current research focuses on examining the effectiveness of paid search advertising and how consumer behavior is affected by the digital environment. My research has been published in leading academic journals such as Journal of Business Research, Journal of Advertising Research, European Journal of Marketing, and Journal of Marketing Management, among others.
ACADEMIC APPOINTMENT
- Assistant Professor of Marketing, Lubin School of Business, Pace University 2017.09-2024.08
- Associate Professor of Marketing, Lubin School of Business, Pace University 2024.09- Present
EDUCATION
- Ph.D. in Marketing, University of Houston
- M.S. in Statistics, Georgia Institute of Technology
- M.S. in Economics, Georgia Institute of Technology
TEACHING
- Digital Marketing
- Marketing Research
- Principle of Marketing
RESEARCH INTERESTS
- Digital Marketing
- Marketing Analytics
- Branding
Copyright © 2024 Chongyu Lu